Personalised training solutions that deliver a measurable impact on your bottom line.

“This sales programme helped our region become number one in sales”
~ EDS

Happy businessmen handshaking after negotiation in office
We help companies worldwide sell more, more often, for more money with less effort.
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The gold standard in human behaviour selling, the Whole Brain Selling® programme unlocks value by systematically “changing sales behaviour” – and the way you sell – through 12 simple steps!
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Unlike other sales training programmes that typical cover solution selling, we focus on the real skill which is defining the problem and unlocking the client’s dominant buying motive. This approach has delivered proven results for over 30 years to organisations in over 50 countries.

Believe. Learn. Become.

Secrets of Whole Brain Selling®

Secrets of Whole Brain Selling®

Would you like to see the sales process that was used to sell 99 of the Fortune 100? Our clients know the answer and have successfully put this to the test with staggering results!

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Whole Brain Selling® Mastery

Whole Brain Selling® Mastery

We take the complexity and mystery out of selling by showing your salespeople how to apply Whole Brain Selling® Mastery skills and strategies to the live deals they’re working on today.

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Whole Brain Leadership

Whole Brain Leadership

Ask yourself – Is your leadership style demonstrating left or right brain strategies? Does it maximise your team’s potential whilst optimising shareholder value?

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Winning Account Management Strategy

Winning Account Management Strategy

Do you strive for 100% client retention? What is your retention strategy to ensure your clients don’t move to your competitor?

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Eliminate Hiring Mistakes

Eliminate Hiring Mistakes

Are your hires helping or hurting you? One bad hire can ruin your sales force, if not your company. We will help you recruit, hire and develop winning sales teams.

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+971 50 882 8856

Why choose The SMG Group

HELPING YOU MAXIMISE YOUR SALES TEAM INVESTMENT THROUGH MEASURABLE, TANGIBLE RESULTS

As a certified licensee for the Leone Resource Group, The SMG Group holds the exclusive mandate to train its globally-trademarked and phenomenally successful programmes.

Michelle has been entrusted and accredited by Ray Leone himself, the brains and creator behind the programmes. The SMG Group is not an all volume-based training company that trains anything and everything.

Instead, we customise bespoke training solutions that deliver a measurable impact on your bottom line. With a successful corporate career behind her that spans over 20 years’ in leadership, sales and client retention – company founder and CEO, Michelle Strydom, has first-hand experience of rolling out these programmes, having implemented them for 17 years with outstanding results in her professional capacity and then subsequently as a decade-long client to Ray Leone himself.

When leading a sales team for a FTSE-listed organisation, she took their closing average from 20% to a staggering 65% in just one year, whilst simultaneously improving the company’s retention rate from 88% to 97%.

Michelle is also a proficient public speaker and presenter that inspires and motivates her audiences.

Our value proposition

WITH OVER 30 YEARS WORKING WITH THE WORLD’S PREMIER BUSINESSES, WE HAVE THE EXPERIENCE – AND THE METHODOLOGY – TO HELP YOU ACHIEVE YOUR BUSINESS GOALS

Solutions to sales problems are easy – defining the problem is the real skill. From training seminars that deliver immediate impact to cultivating relationships that span decades, we’re dedicated to producing results to our clients.

Our value is based on delivering tried, tested and TRUSTED systems and programmes that help companies maximise human potential whilst unlocking shareholder value.

We ensure that the best talent is delivering optimum results for your organization.

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